Our Story

Phoenix and the Fox is a Sydney based Australian Children’s Wear Label, founded in late 2014 by Fashion Designer and Textile Artist, Jennifer Green.

Phoenix and The Fox is about organic children’s wear that transcends the fast fashion world of today, creating beautiful keepsakes that are designed to be cherished and passed down. In the past, children’s clothes were special garments bestowed upon them by those who love them most. Young children embody a most beautiful and special time in all our lives, and deserve to wear clothing that reflects this.

Jen has had a true love affair with all things fashion for as long as she can remember. From just 17 years old she attended the Whitehouse Institute of Design in Sydney and went on to work for an iconic Australian label shortly after graduation.

Her natural creativity and eye for quality and detail saw her achieve great things in this often tough industry. During her time working as a designer for one of Australia's most exclusive and prestigious high-end fashion labels, she worked tirelessly creating pieces for the catwalk, and her works were featured prominently at Australian Fashion Week. After many years of success in the role, she decided to take a break to have her first child.

As the fashion designing mother of a son she found people often commented to her about the inability to dress boys in beautiful clothing. But she feels that the options are actually more limitless than we think.

“When they are young they can wear anything. There is no limit to prints! Children need to be comfortable but apart from that there are far less rules with children’s wear. There is so much design opportunity, it is really inspiring.”

The Phoenix and the Fox vision is to create beautifully designed children’s wear with prints as playful and unique as the children and babies who wear them.
Many items in the range are unisex and the entire range and all its prints are designed to be mixed and matched as you please.

Jen’s experience in high end fashion design ensures there is a huge focus on quality and wearability. All fabrics are 100% organic cotton where possible ensuring a finish that is soft and luxurious on the skin for the little person in your life.

Designed in Australia, all textile prints are hand drawn by Jen and are limited edition, unique and exclusive to Phoenix and the Fox. The perfect keepsake in this fast-paced kids fashion world…

The pieces are truly exquisite and are made to be passed down rather than discarded when your child grows out of them.

Phoenix and the Fox:

Playful and unique pieces made to be remembered
and enjoyed by the playful and unique little people in your life.


SIZE CHART | Phoenix and the Fox


If you would like any more size information for any of our products, please email support@phoenixandthefox.com.au

Please follow care label inside of garment for wash instructions.

All garments are Phoenix and the Fox’s own designs, we have spent many hours with experienced patternmakers perfecting each style so you know you are purchasing a garment that is unique and to the highest of quality.